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Featuring Ivan Trembow's Self-Important, Random Rants on Mixed Martial Arts, Video Games, Pro Wrestling, Television, Politics, Sports, and High-Quality Wool Socks Ivan's Blog Main Page Archives September 2002 November 2002 February 2003 March 2003 April 2003 June 2003 October 2003 August 2004 October 2004 November 2004 April 2005 May 2005 June 2005 July 2005 August 2005 September 2005 October 2005 November 2005 December 2005 January 2006 April 2006 May 2006 June 2006 July 2006 August 2006 September 2006 October 2006 November 2006 December 2006 January 2007 February 2007 March 2007 April 2007 May 2007 June 2007 July 2007 October 2007 December 2007 January 2008 October 2008 November 2008 December 2008 January 2009 February 2009 April 2009 May 2009 June 2009 July 2009 August 2009 September 2009 October 2009 November 2009 December 2009 January 2010 February 2010 March 2010 April 2010 May 2010 June 2010 July 2010 August 2010 September 2010 |
Tuesday, June 12, 2007
Mixed Martial Arts--- Ultimate Fighter Ratings Slip in Week Nine by Ivan Trembow Originally Published on MMAWeekly The ninth episode of The Ultimate Fighter 5 drew an overall rating of 1.2 on Thursday, May 31st. The previous week's episode, which was promoted around the street fight between show contestants Marlon Sims and Noah Thomas, drew a slightly higher 1.3 overall rating. Spike TV's primetime average last week was a 1.1 overall rating, which is just 0.1 lower than TUF 5's average-to-date. In the 18-to-34-year-old male demographic, Episode Nine drew a 1.5 rating, down from the previous week's 1.7 rating. In the 18-to-49-year-old male demographic, Episode Nine drew a 1.4 rating, down from the previous week's 1.6 rating. The portion of Episode Nine that featured the tournament quarter-final match between Gray Maynard and Brandon Melendez, which Maynard won by submission, drew a 1.3 overall rating. This is an increase from Maynard's previous fight (a TKO victory over Wayne Weems) and Melendez' previous fight (a decision win over Andy Wang), as both of those fights drew 1.1 ratings. Overall Ratings Close to Season 4; Key Demographic Ratings Significantly Lower than Season 4 At this point, if TUF 5 continues to draw overall ratings in the range of 1.2 every week, it will likely be tied with TUF 4 as the least-watched season of TUF to date, although it's going to be close. However, in the key demographic of 18-to-34-year-old males, the gap is much wider and TUF 5 is by far the least-watched season of TUF to date in that demographic. In terms of overall ratings, TUF 5 is averaging a 1.2 rating through its first nine episodes. At the same point in previous TUF seasons, the first season was averaging a 1.6 overall rating, the second season was averaging a 1.4 overall rating, the third season was averaging a 1.7 overall rating, and the fourth season was averaging a 1.3 overall rating. In the advertiser-coveted 18-to-34-year-old male demographic, TUF 5 is averaging a 1.6 rating through nine episodes. At the same point in previous TUF seasons, the first season was averaging a 2.1 rating, the second season was averaging a 2.5 rating, the third season was averaging a 3.0 rating, and the fourth season was averaging a 2.2 rating. UFC Still Drawing Higher Ratings than Other MMA Promotions Even as the least-watched season of The Ultimate Fighter, the ratings for TUF 5 are still higher than the ratings for the IFL and WEC. While Episode Nine of TUF 5 drew an average audience of 1.6 million viewers on Spike TV, the IFL's Battleground series is averaging 998,000 viewers per episode on MyNetworkTV, and the WEC's live debut on Versus averaged 416,000 viewers. Head-to-Head Network Competition Airing head-to-head with Episode Nine of The Ultimate Fighter 5 on May 31st at 10:00 PM, a repeat of the drama series "Shark" on CBS drew a 6.5 overall rating. Over on ABC, the final few minutes of the National Spelling Bee and a repeat of "Grey's Anatomy" combined to average a 3.8 overall rating in the hour. The ratings for new episodes of "Grey's Anatomy" are typically much higher than the ratings for new episodes of "Shark," but that is not the case when both series are in reruns for the summer. Airing on NBC in the 10:00 PM hour was a new episode of the cancelled series "Studio 60 on the Sunset Strip," and the show's 2.9 overall rating may have reminded NBC why they decided to cancel the show in the first place. Airing in the 9:00 PM hour on Spike TV prior to The Ultimate Fighter, the pro wrestling show "TNA Impact" drew an overall rating of 0.9. Labels: Mixed Martial Arts (MMA), UFC News, Ultimate Fighting Championship (UFC) Send your feedback, questions, or hate mail to ivan@ivansblog.com If you're looking for all of the content from my other site, Master Gamer, you can find it here. |