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Wednesday, August 10, 2005
Mixed Martial Arts--- Ultimate Fight Night Draws a 1.5 Rating, Topping NFL Pre-Season Football and X-Games
by Ivan Trembow
Originally Published on MMAWeekly
The first edition of the UFC's Ultimate Fight Night drew a 1.5 overall rating on Saturday night, August 6th. This falls short of the 1.9 rating that was drawn by the April 9th live season finale of The Ultimate Fighter on Spike TV, but it is less of a ratings drop than might have been expected given the fact that this event had nowhere near as much hype behind it as the April 9th event.
The report floating around that the show drew a 2.8 overall rating in the final quarter-hour is false. In fact, the show's final quarter-hour drew a 2.8 rating only in the 18-to-34-year-old male demographic, while the overall rating for that quarter-hour was much lower.
Despite the drop-off from the first live UFC event on Spike TV, Ultimate Fight Night was still the most-watched show on cable television in all of the key ratings demographics. The show beat out NFL Pre-Season Football, the X-Games on ESPN, and everything else on cable television in the advertiser-coveted demographics of 18-to-34-year-old males and 18-to-49-year-old males.
In the 18-to-34-year-old male demographic, the show drew a 2.0 rating, which is down from the 3.3 rating that was drawn by the April 9th broadcast in the same demographic. However, it was still the highest-rated show on cable television in that demographic, and was an increase of 400% from what Spike TV aired in the same time period in 2004 (which included an hour of WWE programming).
In the 18-to-49-year-old male demographic, the show drew a 1.8 rating, which is down from the 2.7 rating that was drawn by the April 9th broadcast in the same rating. Again, though, it was still the highest-rated show on cable television in that demographic, and it was an increase of 350% from what Spike TV aired in the same time period in 2004.
Much of the audience growth from the beginning of the show to end came in the 18-to-34-year-old male demographic. In that specific demographic, the show drew a 1.2 overall rating in the first quarter-hour (from 9:00 PM to 9:15 PM), and it drew a 2.8 rating in the last quarter-hour (from 11:45 PM to 12:00 AM).
In other UFC ratings news, the first episode of UFC Unleashed drew a 1.6 overall rating on Monday, July 25. The second episode of UFC Unleashed drew a 1.5 overall rating on Monday, August 1.